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A new AI campaign for Kaufland is now on air!

ICE ICE BABY. Unsere neueste AI-Hybrid-Kampagne für Kaufland verbindet einen 100 % realen Cast, Styling, Art Direction und einen Studioshoot mit vollständig KI-generierten Hintergründen. Durch die Kombination von Live-Action und KI entstand ein effizienter, skalierbarer Produktionsworkflow, ohne dabei an Authentizität zu verlieren. Die KI wurde eingesetzt, um sämtliche Umgebungen zu entwickeln und zu generieren, die nahtlos mit dem gedrehten Material verschmelzen. Die Kampagne zeigt, wie hybride Produktionen neue kreative Möglichkeiten eröffnen und gleichzeitig echte Menschen in den Mittelpunkt stellen. Ein moderner Workflow, bei dem menschliche Kreativität und KI Hand in Hand arbeiten.

kaufland-2026-easydoesit

Eine EASYdoesit Produktion:

Director: David Aufdembrinke
DoP: Boy Behnke

Executive Producers: Maxim Rosenbauer & Dimitri Hempel
Producer: Alireza Davatgar
Production Assistants: Greta Wolf, Emma Rokitta, Nikki Brautzsch
First AD: Linus Weber
Aufnahmeleitung: Alexander Albrecht
Driver: Ralph Kuhn

Photographer: Fanny Husten
Photo Assistant: Andy Kohl
Set Medic: Marlon Steinhauer

First AC: Tino Richter
Second AC: Vicky Musch
VTR / DIT: Kevin Schulze
Digi Op: Stefan Höferlin
Videographer: Jakob Schlegl

Gaffer: Golo Jahn
Lighting: Luca Stoll, Sascha Seeger, Alexandros Patikidis, Simon Pollack

Production Designer: Markus Janowski
Art Assistants: Dominique Kiesch, Hannes Graetz

Food Stylist: Laurent Overmans
Food Stylist Assistants: Christoph Maurer, Leonhard Janssen

Styling: Marianka Benesch
Junior Stylist: Mareike Bay

Head of Hair & Make-up: Julia Barde
Hair & Make-up Artists: Jana Von Oheimb-Rosta, Aurelia Braga De Matos

AI Artists: Florian Feldmann, Jonas Hofmann, Milad Mesof, Malte Milbrand, Robert Schrödter
Compositing: Bernd Macht, Martin Pedreira, Julian Trunke
Photo Retouching: Marius Schwiegk
Postproduction Assistant: Dominic Repenning

Location: Cinegate

Cast: Akke Visschers, Talin Lopez, Niklas Kant, Adriana Chelyadinova, Ivan Krause, Selma Santoro, Alisa Rudzite, Anil Tutmaz, Luke Schäfer, Petra Jauß, Durval Mello, Matthias Siwy

Client: Kaufland

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A new AI campaign for Kaufland is now on air! — © EASYdoesit
A new AI campaign for Kaufland is now on air! — © EASYdoesit
A new AI campaign for Kaufland is now on air! — © EASYdoesit

Latest News

A young person with green leaves on their head looks to the right with a slight smile. The person is framed by ornate silver decorations against a red background. — © EASYdoesit

The campaign “How To Sell Used Online (Fast)” has won a Webby Award!

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.
A person in a fur coat and sunglasses rides a white horse against a blue sky, holding a ski pole. AI Artists at EASYdoesit — © EASYdoesit.

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
An excited man flies over a stadium, holding a smartphone. A bright yellow glow emanates from below him. for Mastercard and bet-at-home — © EASYdoesit.

Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.