WorkTalentsAIAboutNewsShopContact
en|de

A new AI campaign for Kaufland is now on air!

Behind the Scenes unserer Kaufland Hybrid-AI-Kampagne. Während wir 12x echte Darsteller*innen casteten, starteten wir parallel mit unserem AI-Locationscouting, um alle für den TVC alle benötigten Welten zu entwickeln. Insgesamt mussten bereits vor dem Dreh 23x KI-generierte Umgebungen entstehen. Zuerst als Stills, dann in die Retusche, um schließlich in Bewegung gesetzt zu werden. Während wir den perfekten Cast zusammenstellten, entwickelten wir gemeinsam mit unserer Stylistin Marianka Benesch 3x maßgeschneiderte Kostüme. Für jeden Look entstanden eine reale Version für unsere Darsteller*innen und ein KI-generierter Kaufland Signature Tracksuit.

Beim Dreh arbeiteten wir parallel auf 5x Sets und produzierten sowohl Bewegtbild als auch Foto. Dabei kombinierten wir reale Sets und Requisiten, Greenscreens sowie sämtliche KI-Locations um am VTR Monitor Licht und Perspektiven perfekt aufeinander abzustimmen. Mit Beginn der Postproduktion übernahm Regisseur David Aufdembrinke gemeinsam mit unserem AI Creative Director Caspar Jade die kreative Leitung. Um jede einzelne Szene zum Leben zu erwecken, arbeiteten wir mit mehreren Compositors und AI Artists zusammen. Noch einmal ein riesiges Dankeschön an euch alle!

LEADING AI ARTIST: Caspar Jade I AI ARTISTS: Florian Feldmann, Jonas Hofmann, Milad Mesof, Malte Milbrand, Robert Schrödter | COMPOSITING: Bernd Macht, Martin Pedreira, Julian Trunke | PHOTO RETOUCHING: Marius Schwiegk

Danke für die tolle Zusammenarbeit!

#EASYdoesit #HybridAI #Kaufland #TVC #AI

kaufland-2026-easydoesit
Video
Play
A new AI campaign for Kaufland is now on air! — © EASYdoesit
A new AI campaign for Kaufland is now on air! — © EASYdoesit
A new AI campaign for Kaufland is now on air! — © EASYdoesit
Video
Play
A new AI campaign for Kaufland is now on air! — © EASYdoesit
A new AI campaign for Kaufland is now on air! — © EASYdoesit

CREDITS:
DIRECTOR David Aufdembrinke DOPBoy Behnke EXECUTIVE PRODUCERS Maxim Rosenbauer, Dimitri Hempel PRODUCER Alireza Davatgar PRODUCTION ASSISTANTS Greta Wolf, Emma Rokitta, Nikki Brautzsch FIRST AD Linus Weber ALAlexander Albrecht DRIVER Ralph Kuhn PHOTOGRAPHY Fanny Husten PHOTO ASSISTANT Andy Kohl SET MEDIC Marlon Steinhauer FIRST AC Tino Richter SECOND AC Vicky Musch VTR / DIT Kevin Schulze DIGI OP Stefan Höferlin VIDEOGRAPHER Jakob Schlegl GAFFER Golo Jahn LIGHTING Luca Stoll, Sascha Seeger, Alexandros Patikidis, Simon Pollack PRODUCTION DESIGNER Markus Janowski ART ASSISTANTS Dominique Kiesch, Hannes Graetz FOOD STYLIST Laurent Overmans FOOD STYLIST ASSISTANTS Christoph Maurer, Leonhard Janssen STYLIST Marianka Benesch JUNIOR STYLIST Mareike Bay HEAD OF HAIR & MAKE-UP Julia Barde HAIR & MAKE-UP ARTISTS Jana Von Oheimb-Rosta, Aurelia Braga De Matos LEADING AI ARTIST: Caspar Jade AI ARTISTS Florian Feldmann, Jonas Hofmann, Milad Mesof, Malte Milbrand, Robert Schrödter COMPOSITING Bernd Macht, Martin Pedreira, Julian Trunke PHOTO RETOUCHING Marius Schwiegk POSTPRODUCTION ASSISTANT Dominic Repenning LOCATION Cinegate CASTAkke Visschers, Talin Lopez, Niklas Kant, Adriana Chelyadinova, Ivan Krause, Selma Santoro, Alisa Rudzite, Anil Tutmaz, Luke Schäfer, Petra Jauß, Durval Mello, Matthias Siwy CLIENT Kaufland

A new AI campaign for Kaufland is now on air! — © EASYdoesit
A new AI campaign for Kaufland is now on air! — © EASYdoesit
A new AI campaign for Kaufland is now on air! — © EASYdoesit

Latest News

New Full-AI Car Commercial for Audi - 07.08.2026 — © EASYdoesit

New Full-AI Car Commercial for Audi

New Full-AI Car Commercial for Audi from our AI Artist Stefan Aberer. The Director‘s Cut version uses entirely AI generated footage as the base and was executed by Stefan Aberer from AI production to editing and final post production. Every shot was heavily edited and refined. The vehicle shown is a specific configuration of the Audi Q5 Sportback. To keep the car as consistent as possible across every shot, I used photographs and 3D renders covering the vehicle from every possible angle. The references improved consistency, but every image and final video output still required re-tracking and correction of details such as the Audi logos, number plates, and defining model-specific elements, including the shape, design, and animation of the Audi light signatures. A significant amount of color correction and post-production also helped minimize the recognizable AI look, making the editing and finishing process especially time-consuming. The project was created between April and May 2026 and the director‘s cut originating from a project produced by RebelRobotAi for Audi Spain.
A young person with green leaves on their head looks to the right with a slight smile. The person is framed by ornate silver decorations against a red background. — © EASYdoesit

The campaign “How To Sell Used Online (Fast)” has won a Webby Award!

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.
A person in a fur coat and sunglasses rides a white horse against a blue sky, holding a ski pole. AI Artists at EASYdoesit — © EASYdoesit.

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.