Our new hybrid AI campaign for Kaufland is now on air!
Behind the scenes of our Kaufland Hybrid AI Campaign. While casting 12x real actors, we began our AI location-scouting process to create all the worlds needed for the TVC. A total of 23x AI environments had to be developed before the shoot, first as still images, then retouched and finally brought to life through motion. While finding the perfect cast, we worked with our stylist, Marianka Benesch, to create three tailor-made costumes. For each look, we developed a physical version for our actors and an AI-generated Kaufland signature tracksuit.
During the shoot, we ran 5x sets in parallel, covering both video and photography. The production combined real sets and props, green screens, and all AI locations displayed on the VTR to ensure that the lighting matched perfectly. Once post-production began, Director David Aufdembrinke led the process together with our AI Creative Director, Caspar Jade. To bring every scene to life, we collaborated with several compositors and AI artists. A huge thank-you once again to all of them!
AI ARTISTS: Florian Feldmann, Jonas Hofmann, Milad Mesof, Malte Milbrand, Robert Schrödter | COMPOSITING: Bernd Macht, Martin Pedreira, Julian Trunke | PHOTO RETOUCHING: Marius Schwiegk
We owe you one!
CREDITS:
DIRECTOR David Aufdembrinke DOPBoy Behnke EXECUTIVE PRODUCERS Maxim Rosenbauer, Dimitri Hempel PRODUCER Alireza Davatgar PRODUCTION ASSISTANTS Greta Wolf, Emma Rokitta, Nikki Brautzsch FIRST AD Linus Weber ALAlexander Albrecht DRIVER Ralph Kuhn PHOTOGRAPHY Fanny Husten PHOTO ASSISTANT Andy Kohl SET MEDIC Marlon Steinhauer FIRST AC Tino Richter SECOND AC Vicky Musch VTR / DIT Kevin Schulze DIGI OP Stefan Höferlin VIDEOGRAPHER Jakob Schlegl GAFFER Golo Jahn LIGHTING Luca Stoll, Sascha Seeger, Alexandros Patikidis, Simon Pollack PRODUCTION DESIGNER Markus Janowski ART ASSISTANTS Dominique Kiesch, Hannes Graetz FOOD STYLIST Laurent Overmans FOOD STYLIST ASSISTANTS Christoph Maurer, Leonhard Janssen STYLIST Marianka Benesch JUNIOR STYLIST Mareike Bay HEAD OF HAIR & MAKE-UP Julia Barde HAIR & MAKE-UP ARTISTS Jana Von Oheimb-Rosta, Aurelia Braga De Matos AI ARTISTS Florian Feldmann, Jonas Hofmann, Milad Mesof, Malte Milbrand, Robert Schrödter COMPOSITING Bernd Macht, Martin Pedreira, Julian Trunke PHOTO RETOUCHING Marius Schwiegk POSTPRODUCTION ASSISTANT Dominic Repenning LOCATION Cinegate CASTAkke Visschers, Talin Lopez, Niklas Kant, Adriana Chelyadinova, Ivan Krause, Selma Santoro, Alisa Rudzite, Anil Tutmaz, Luke Schäfer, Petra Jauß, Durval Mello, Matthias Siwy CLIENT Kaufland
