WorkTalentsAIAboutNewsShopContact
en|de

Neue Green Production Standards für Commercials

Wir freuen uns sehr, dass wir seit letztem Jahr an der “AG Green” der Werbefilmproduzenten teilnehmen. Ganz aktuell, wurde die neu aufgesetzte “Green Production” Sektion auf der Webseite Werbefilmproduzenten gelaunched, mit mit vielen Infos, Green Downloads und Links. Hier ein Auschnitt von dem aktuellen Release Text:

“Die herkömmliche Herstellung von Werbefilmproduktionen verursacht sehr hohe Treibhausgas-Emissionen und Ressourcenverbräuche. Sie trägt damit mehr, als es vielen in dieser Branche bewusst ist, zum Klimawandel bei. Mit einer Umstellung auf eine umwelt- und ressourcenschonendere Herstellungsweise kann ein relevanter Teil dieser CO2-Emissionen vermieden werden. Um den transformativen Prozess in Gang zu setzen, haben wir in Zusammenarbeit mit R.O.S.A. collective (Anke Petersen Atena Wetzel Dörte Schneider Garcia Chiara Noack Maren Heyn) neue Werkzeuge entwickelt, die Ihr ab sofort auf unserer Website finden könnt:

 

– Green Bid Specs (für ausschreibende Agenturen)

– Katalog Ökologische Standards im Werbefilm

– Punktesystem Ökologische Standards (zur Selbstkontrolle)

– Green Production Checklisten für alle Departments

 

Link zu den Standards und Specs: Green Downloads

Let´s go!”

 

Neue Green Production Standards für Commercials - EASYdoesit
Neue Green Production Standards für Commercials - EASYdoesit
Neue Green Production Standards für Commercials - EASYdoesit
Neue Green Production Standards für Commercials - EASYdoesit
Neue Green Production Standards für Commercials - EASYdoesit

Latest News

A person in a fur coat and sunglasses rides a white horse against a blue sky, holding a ski pole. AI Artists at EASYdoesit — © EASYdoesit.

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
An excited man flies over a stadium, holding a smartphone. A bright yellow glow emanates from below him. for Mastercard and bet-at-home — © EASYdoesit.

Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.
Director Julia Mücke Talent EASYdoesit

New Director in the EASYdoesit Family: Welcome, Julia Mücke

Julia was born and raised in Germany, at Lake Edersee, a place with no real claim to fame—except for Julia. As the daughter of hoteliers, she quickly mastered good manners and customer service. At 19, Julia moved to Cologne and started working at EMI Music. After eight years, she left with a portfolio full of musicians and bands. As MySpace and Facebook were growing, Julia saw potential in creating social media content for artists. In 2009, she became a content creator and filmmaker, mastering camera, directing, and editing skills while becoming fluent in social media.