New Green Production Standards for Commercials: Green is the new normal!

We are very happy, that we participated in the “AG Green” of the “Werbefilmproduzenten” since last year. Very recently, the newly set up”Green Production” section was launched on the website Werbefilmproduzenten with lots of info, green downloads and links. Here is an excerpt from the current release text:

“The conventional production of advertising film productions causes very high greenhouse gas emissions and resource consumption. It contributes more to climate change than many in this industry realize. A relevant part of these CO2 emissions can be avoided by switching to a more environmentally friendly and resource-conserving production method. To start the transformative process, we have developed new tools in collaboration with the “R.O.S.A.” collective (Anke Petersen Atena Wetzel Dörte Schneider Garcia Chiara Noack Maren Heyn), which are now on our website:

– Green Bid Specs

– Catalog Ecological Standards in Commercials

– Point System Ecological Standards (for self-control)

– Green Production Checklists for all departments

Link to the standards and specs: Green Downloads

Let’s go!”

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A plain, light green background. — © EASYdoesit
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Latest News

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The campaign “How To Sell Used Online (Fast)” has won a Webby Award!

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.
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AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
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Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.