ADIDAS x FC UNION x MELLOWPARK x IRIEDAILY

YEAR: 2023CLIENT: Adidas x Union Berlin
One city. One dream: Side by side, with each other, for each other! Under this motto, 1. FC Union Berlin, adidas, and IRIEDAILY created a special jersey and a culture wear collection to support sports and youth culture in Mellowpark Köpenick. The result of their collaboration: a brand-new skate plaza. EASYdoesit accompanied the project from concept to event – including the campaign and launch in cooperation with PLACE Skateboard Magazine.
CREDITS:
DIRECTORSRoland Hoogwater, Daniel Pannemann DOPDimitri Hempel, Peter Buikema EXECUTIVE PRODUCERMaxim Rosenbauer CREATIVE PRODUCERJan Scheel FIRST ADPeter Müschen ASSISTANT DIRECTORLea Isabell Uhle PRODUCTION ASSISTANTSGreta Wolf, Sofia Belcuore PHOTOGRAPHERSteffen Grap PHOTOGRAPH ASSISTANTMassimiliano Corteseli FIRST ACJulian Hanschke SECOND ACErwin Gepting DITBela Moritz GAFFERTimo Bevacqua BEST BOYManolo Eichhorst LIGHTING ASSITANTBela Moritz ART DEPARTMENTNina Janke HAIR & MAKE-UPJasmin Arnold, Julia Barde STYLINGFatos Veseli, Madeleine Sahl STYLING ASSISTANTGayeon Lee EDITORPeter Buikema GRADINGMai Lasan DRONEVitali Palianski via Dronebrothers TITLE DESIGNBastian Wienecke SOUNDDESING & MIXKraatz Studios MUSIKLuka Seifert CASTJohannes Schirrmeister, Lilli Werner, Maxime Balu, Leon Charo-Tité, Patrick Rogalski, Naika Reissner, Marie Becker, Lisa Heiseler, Andras Schäfer, Timo Baumgartl, Jordan Siebatcheu, Ronny Nikol, CATERING FCUnion – Stadioncatering RENTALCms, Camelot SPECIAL THANKSGuido & Jaqui FröhlicherWeinberg