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At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.

It all began around 1995. David borrowed his parents‘ new camcorder, cast his friends, and started shooting horror films or lip-syncing to Backstreet Boys in the basement, long before the era of YouTube or TikTok.
 David turned his hobby into a profession in 2009 when he trained as a cinematographer. In 2012, he furthered his education by studying directing in Munich.
 During his time in Munich, he founded his own creative production, Any Agency GmbH. Through this venture, he produced a myriad of TV commercials, music videos, and short films, earning multiple awards for his outstanding work.

The Berlin based filmmaker crafts powerful stories and visual portraits. His interest of people brings a human touch to all of his work. It all started while living in London as Arrigo was inspired by the characters and nitty-gritty bits of the city and decided to write his first screenplay. After moving across the pond, his professional film journey began in the creatively diverse petri dish of Berlin and he has since been directing music videos, commercials, and short films for an international clientele; working with names such as Sony, Universal, Deutsche Bahn, Bumble, and BBDO.

Perfect for the cold season, we are excited to announce the launch of our brand new Merch collection!  Designed with both style and comfort in mind, the “Blurry Hoodie”, “Zebra Sweater” and EASY- Beanie are exactly what you need to stay fresh, warm and cozy all winter long.  These limited-edition pieces are available for a short time only, so be sure to grab your favorite piece while it’s still in stock and make this winter a little bit cooler. 

Julia was born and raised in Germany, at Lake Edersee, a place with no real claim to fame—except for Julia. As the daughter of hoteliers, she quickly mastered good manners and customer service. At 19, Julia moved to Cologne and started working at EMI Music. After eight years, she left with a portfolio full of musicians and bands. As MySpace and Facebook were growing, Julia saw potential in creating social media content for artists. In 2009, she became a content creator and filmmaker, mastering camera, directing, and editing skills while becoming fluent in social media.

We’re thrilled to announce the launch of our brand-new EASYdoesit webshop! Now you can shop our products online with our new partner "Butter für alle GmbH" - quickly, easily, and from anywhere with hands on service. To kick things off, we’re dropping an exclusive table tennis merch collection! Get your hands on limited-edition hoodies & T-shirts,  that reflect our passion for the game and attention to detail. This collection is only available for a short time, so grab yours while supplies last. Check it out, explore the new collection, and stay tuned for more drops and updates!

Tatjana Wenig is an independent filmmaker with a unique style shaped by her background in pop culture and television. Originally from Munich, she gained experience in television production before beginning studies at the HFF Munich. Still a student, she entered the music video industry and seized the opportunity within the German rap trend to work on more than 100 music videos for various artists. She ventured into directing and worked with notable artists including Shirin David, Gims, David Guetta, Future, Luciano, Ufo361 and Robin Schulz. Unsatisfied with the status quo of the german rap scene, Tatjana founded the female creative collective FEMALE FORCE in 2021, which strives for more women behind the camera in all leading positions. With this mindset, Tatjana also works when directing commercials: her campaigns for McDonalds and Telekom were mainly female staffed.

Tom Streller came to filmmaking as a self-taught filmmaker. With a background in music production and skateboard videos, the Leipzig native developed his bold visual style in music videos. In the commercial film industry, he dynamically and emotionally charges technology and lifestyle films. Tom's unique approach combines knowledge of production, camera techniques and post-production. His flexible way of working is in line with current trends and allows him to develop exciting stories regardless of the scope of the project.

Chris Schwarz is a German director for commercials, music videos and documentaries based in Berlin. He started as a filmmaker and photographer in the Berlin music scene and accompanied big German artists like Marteria, Casper, Die Toten Hosen and SEEED on tour. Chris has produced music videos, documentaries and livestreams for clients such as Porsche, BMW, Mercedes-AMG, eBay and LIDL. Today he focuses on commercials in the automotive sector. Born in 1997 into a family of musicians, Chris grew up in Strasbourg and Frankfurt. Skateboarding sparked his interest in filming in his youth.

Our Shortfilm "Weil Ihr Nur Eure Hunde Liebt" directed by Chehad Abdallah won the award for Best Drama at the "Contest of Rome International Movie Awards" in July 2023 and the award for Best Short Film at the "Mannheim Arts and Film Festival".

We are very happy, that we participated in the "AG Green" of the "Werbefilmproduzenten" since last year. Very recently, the newly set up"Green Production" section was launched on the website Werbefilmproduzenten with lots of info, green downloads and links. Here is an excerpt from the current release text: "The conventional production of advertising film productions causes very high greenhouse gas emissions and resource consumption. It contributes more to climate change than many in this industry realize. A relevant part of these CO2 emissions can be avoided by switching to a more environmentally friendly and resource-conserving production method.

For its 25th anniversary we had the honour to document the famous music festival “Splash!” for a documentary by german TV broadcaster ARD and MDR. Shooting the festival itself was already a blast, but since the film will go even deeper we´re looking forward to shoot some other scenes for it this year. The project is expected to be released in 2024.

The film "Korruption auf Erden" directed by Omid Mirnour won the main award at the 30. Rüsselsheim Film Festival. Here is an overview of the current awards: - Best Social Fiction | Diversidarte Festival De Curtas - Audience Award | Spitziale Espelkamp - Audience Award | Schweinfurter Kurzfilmtage

After 14 years Peter Fox surprisingly celebrates his comeback with the album "Love Songs". We are very happy, that we produced all his music videos in 2023. It started with "Vergessen wie", shot in Italy, with Director and DoP Arkadiy Kreslov, followed by "Weiße Fahnen", which we produced on the "Radarstation Teufelsberg" in Berlin. Then we shot three days for the most elaborate music video "Ein Auge blau" in Berlin and Brandenburg, a "hymn to life with all its facets and pitfalls".

Our shortfilm "The Art of Authenticity" directed by Carlo Oppermann won several awards! Together with director Carlo Oppermann we made this film about Berlin's garbage culture that can't be overlooked. A journey through the ups and downs of our protagonist, who makes Berlin the coolest metropolis in Germany on behalf of the "Authority for Urban Authenticity".

Partnering with director Lars Timmermann, we produced the new music video for the one and only "King of Electrolore", Alexander Marcus, known to millions by songs like Papaya, Hawaii Toast Song or Hundi. With the support of service Production Company "New Moon" we shot one day in Barcelona. Alexander Marcus presents the first advance single of his meanwhile sixth album "ROBOTUS", which will be released on 08.09.23.

The project "XMinded - Break The Norm" for BMW by EASYdoesit and VFX partner Ambassadors won the german advertising film award in the category "Sound Design". The award winners were Philipp Mönch and Martin Seyer from "Not a machine".

Behind the Scenes with different sets of 180° Grip Rigs on set of our Grippostad commercial 2022 in Ljubljana, Slovenia. We shot two days, with the support of Service Production "Hund" and director Job van As from Amsterdam. See here the video which shows the BTS creation of the shots and the final results.

2022 we were one of the key speakers at Forward Festival Berlin. Besides that we did an interview with Forward Magazine.

We turned 10 years and we celebrated it with you! It's been a wild ride so far and we don't plan to stop: Countless movies, music videos, commercials, legendary parties, a sticker flood from Berlin to Bangkok and many adventures are just the beginning.

2022, the German Advertising Film Academy has launched a prize for sustainable advertising film productions: "The Giraffe. This prize is intended to provide a further incentive for resource-saving production methods as well as to introduce the topic to a broader public. We are proud to have won the first Giraffe with EASYdoesit for the production of the "Mercedes Benz x Heron Preston - 40 Years Airbag" spot!