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ADIDAS x FC UNION x MELLOWPARK x IRIEDAILY

One city. One dream: Side by side, together, for each other!
Under this motto, 1. FC Union Berlin, adidas, and IRIEDAILY developed a special jersey and a culture wear collection to promote sports and youth culture at Mellowpark Köpenick. The result of this collaboration: a new skate plaza. EASYdoesit accompanied the project from the initial idea to the event — including the campaign and launch in cooperation with PLACE Skateboard Magazine.
Event - Adidas FC Union Mellowpark Iriedaily EASYdoesit — ADIDAS x FC UNION x MELLOWPARK x IRIEDAILY — for Adidas x Union Berlin — 2023
CREDITS:
PHOTOSLisa Wassmann
A skateboarder performs a trick on a concrete ramp, surrounded by a large crowd of spectators in an outdoor skatepark. The sunny scene includes trees and tents in the background. — © EASYdoesit
A series of photographs is displayed on a graffiti-covered brick wall in an urban setting. In the foreground, a concrete skate ramp curves into the left side of the frame. — © EASYdoesit
A white skateboard with red graphic elements leans against a weathered wooden structure. In the sunny background, blurred figures of people and trees are visible, suggesting an outdoor event. — © EASYdoesit
A person with tattooed arms sits on green grass, facing away from the camera, reaching into a circular cutout on a large, colorful board. The board depicts a cartoon character and reveals the natural surroundings through its cutouts. — © EASYdoesit
A skateboarder performs a trick mid-air in a busy outdoor skatepark, while a cameraman films and spectators watch from the background. — © EASYdoesit
Two male performers sing into microphones on a stage, illuminated by red light, in front of a large, energetic crowd at a nighttime outdoor event. Stage equipment, including a DJ mixer, is visible in the foreground. — © EASYdoesit
A skateboarder in a black outfit is airborne above a light grey ramp, set against a vibrant, graffiti-covered brick wall with windows. — © EASYdoesit
A female singer performs on an outdoor stage at dusk, holding a microphone. She is illuminated by stage lights, with blurred audience members in the foreground and dark trees in the background. — © EASYdoesit
A group of young men, some holding skateboards, are gathered outdoors in a park-like setting with trees and a speaker in the background. They appear to be observing an event or activity. — © EASYdoesit