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ADIDAS x FC UNION x MELLOWPARK x IRIEDAILY

One city. One dream: Side by side, with each other, for each other! Under this motto, 1. FC Union Berlin, adidas, and IRIEDAILY created a special jersey and a culture wear collection to support sports and youth culture in Mellowpark Köpenick. The result of their collaboration: a brand-new skate plaza. EASYdoesit accompanied the project from concept to event – including the campaign and launch in cooperation with PLACE Skateboard Magazine.
ADIDAS x FC UNION x MELLOWPARK x IRIEDAILY — for Adidas x Union Berlin — 2023 — © EASYdoesit
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CREDITS:
DIRECTORSRoland Hoogwater, Daniel Pannemann DOPDimitri Hempel, Peter Buikema EXECUTIVE PRODUCERMaxim Rosenbauer CREATIVE PRODUCERJan Scheel FIRST ADPeter Müschen ASSISTANT DIRECTORLea Isabell Uhle PRODUCTION ASSISTANTSGreta Wolf, Sofia Belcuore PHOTOGRAPHERSteffen Grap PHOTOGRAPH ASSISTANTMassimiliano Corteseli FIRST ACJulian Hanschke SECOND ACErwin Gepting DITBela Moritz GAFFERTimo Bevacqua BEST BOYManolo Eichhorst LIGHTING ASSITANTBela Moritz ART DEPARTMENTNina Janke HAIR & MAKE-UPJasmin Arnold, Julia Barde STYLINGFatos Veseli, Madeleine Sahl STYLING ASSISTANTGayeon Lee EDITORPeter Buikema GRADINGMai Lasan DRONEVitali Palianski via Dronebrothers TITLE DESIGNBastian Wienecke SOUNDDESING & MIXKraatz Studios MUSIKLuka Seifert CASTJohannes Schirrmeister, Lilli Werner, Maxime Balu, Leon Charo-Tité, Patrick Rogalski, Naika Reissner, Marie Becker, Lisa Heiseler, Andras Schäfer, Timo Baumgartl, Jordan Siebatcheu, Ronny Nikol, CATERING FCUnion – Stadioncatering RENTALCms, Camelot SPECIAL THANKSGuido & Jaqui FröhlicherWeinberg
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A white sports jersey with red patterns hangs over a red railing in the foreground. Behind it, an empty football stadium with red spectator seats and a green pitch is visible under a bright sky. — © EASYdoesit
Six individuals, three men and three women, stand on a green soccer field in red and white sports uniforms. One person in the center gives a thumbs-up, with a soccer ball at their feet, while empty stadium stands are visible in the background. — © EASYdoesit
A man with curly hair stands outdoors, holding a skateboard, next to a large wooden structure. He is wearing a white t-shirt and light brown pants, looking to his side. — © EASYdoesit
A person with curly hair stands in a concrete skatepark, wearing a white and red t-shirt, black shorts, and black shoes, holding a skateboard. — © EASYdoesit
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