ADIDAS x FC UNION x MELLOWPARK x IRIEDAILY

PHOTOGRAPHER: Steffen GrapYEAR: 2023CLIENT: Adidas x Union Berlin
One city. One dream: Side by side, together, for each other! Under this motto, Bundesliga football club 1. FC Union Berlin, adidas, and IRIEDAILY have come together to create a very special jersey and a Culture Wear collection to support sports and youth culture at Mellowpark in Köpenick. More specifically, the collaboration made it possible to build a new skate plaza for Mellowpark. In addition to the video and photo campaign, we also organized the entire event surrounding the new adidas x Union Berlin jersey. From concept to execution, we had the opportunity to bring our ideas to life together with EASYdoesit and in collaboration with the team from PLACE Skateboard Magazine.
CREDITS:
DIRECTORSRoland Hoogwater, Daniel Pannemann DOPDimitri Hempel, Peter Buikema EXECUTIVE PRODUCERMaxim Rosenbauer CREATIVE PRODUCERJan Scheel FIRST ADPeter Müschen ASSISTANT DIRECTORLea Isabell Uhle PRODUCTION ASSISTANTSGreta Wolf, Sofia Belcuore PHOTOGRAPHERSteffen Grap PHOTOGRAPH ASSISTANTMassimiliano Corteseli FIRST ACJulian Hanschke SECOND ACErwin Gepting DITBela Moritz GAFFERTimo Bevacqua BEST BOYManolo Eichhorst LIGHTING ASSITANTBela Moritz ART DEPARTMENTNina Janke HAIR & MAKE-UPJasmin Arnold, Julia Barde STYLINGFatos Veseli, Madeleine Sahl STYLING ASSISTANTGayeon Lee EDITORPeter Buikema GRADINGMai Lasan DRONEVitali Palianski via Dronebrothers TITLE DESIGNBastian Wienecke SOUNDDESIGN & MIXKraatz Studios MUSIKLuka Seifert CASTJohannes Schirrmeister, Lilli Werner, Maxime Balu, Leon Charo-Tité, Patrick Rogalski, Naika Reissner, Marie Becker, Lisa Heiseler, Andras Schäfer, Timo Baumgartl, Jordan Siebatcheu, Ronny Nikol, CATERINGFc Union – Stadioncatering RENTALCms, Camelot SPECIAL THANKSGuido & Jaqui FröhlicherWeinberg