WorkTalentsAIAboutNewsShopContact
en|de

ADIDAS x FC UNION x MELLOWPARK x IRIEDAILY

PHOTOGRAPHER: Steffen GrapYEAR: 2023CLIENT: Adidas x Union Berlin
One city. One dream: Side by side, together, for each other! Under this motto, Bundesliga football club 1. FC Union Berlin, adidas, and IRIEDAILY have come together to create a very special jersey and a Culture Wear collection to support sports and youth culture at Mellowpark in Köpenick. More specifically, the collaboration made it possible to build a new skate plaza for Mellowpark. In addition to the video and photo campaign, we also organized the entire event surrounding the new adidas x Union Berlin jersey. From concept to execution, we had the opportunity to bring our ideas to life together with EASYdoesit and in collaboration with the team from PLACE Skateboard Magazine.
A diverse group of eleven people stands on a green football pitch, facing the camera. Seven individuals wear red and white athletic uniforms, while four others are dressed in casual attire, with stadium stands visible in the background. — ADIDAS x FC UNION x MELLOWPARK x IRIEDAILY — by Steffen Grap — for Adidas x Union Berlin — 2023 — © EASYdoesit
CREDITS:
DIRECTORSRoland Hoogwater, Daniel Pannemann DOPDimitri Hempel, Peter Buikema EXECUTIVE PRODUCERMaxim Rosenbauer CREATIVE PRODUCERJan Scheel FIRST ADPeter Müschen ASSISTANT DIRECTORLea Isabell Uhle PRODUCTION ASSISTANTSGreta Wolf, Sofia Belcuore PHOTOGRAPHERSteffen Grap PHOTOGRAPH ASSISTANTMassimiliano Corteseli FIRST ACJulian Hanschke SECOND ACErwin Gepting DITBela Moritz GAFFERTimo Bevacqua BEST BOYManolo Eichhorst LIGHTING ASSITANTBela Moritz ART DEPARTMENTNina Janke HAIR & MAKE-UPJasmin Arnold, Julia Barde STYLINGFatos Veseli, Madeleine Sahl STYLING ASSISTANTGayeon Lee EDITORPeter Buikema GRADINGMai Lasan DRONEVitali Palianski via Dronebrothers TITLE DESIGNBastian Wienecke SOUNDDESIGN & MIXKraatz Studios MUSIKLuka Seifert CASTJohannes Schirrmeister, Lilli Werner, Maxime Balu, Leon Charo-Tité, Patrick Rogalski, Naika Reissner, Marie Becker, Lisa Heiseler, Andras Schäfer, Timo Baumgartl, Jordan Siebatcheu, Ronny Nikol, CATERINGFc Union – Stadioncatering RENTALCms, Camelot SPECIAL THANKSGuido & Jaqui FröhlicherWeinberg
A person with curly hair stands on concrete steps in an empty stadium, surrounded by rows of red seats. They wear a dark hoodie over a white shirt, dark pants, and sneakers, looking directly at the viewer. — © EASYdoesit
Seven individuals, four men and three women, stand on a green soccer field wearing sports uniforms, with one person in the center holding a soccer ball and stadium stands in the background. — © EASYdoesit
EASYxAdidasxUnionBerlinxMellowpark_22 — © EASYdoesit
Three young men in matching white and red sports uniforms pose seriously in a stadium. They are leaning against a red railing with empty stands and a green pitch in the background. — © EASYdoesit
A young person sits on a concrete ledge next to a standing man, both looking directly forward against a textured wall. — © EASYdoesit
Two young men in sportswear stand on a soccer field with stadium stands in the background. One wears a black hoodie and red shorts, the other a red track jacket and red shorts. — © EASYdoesit
A young man with a beard sits on concrete steps, looking directly at the camera. He wears a white t-shirt with red stripes, red shorts, and red socks. — © EASYdoesit
Three young adults stand on a soccer field in front of empty stadium stands. One person has a foot on a soccer ball, while another holds a ball and a skateboard. — © EASYdoesit
Three young men in white and red athletic wear sit on concrete steps adorned with stickers. A red metal railing is visible in the foreground. — © EASYdoesit
A young person with curly hair stands on a skateboard in a concrete skatepark. They are wearing a white t-shirt with red patterns, black shorts, and black sneakers. — © EASYdoesit
A man in a white and red sports outfit sits on a red stadium seat, looking directly at the viewer, with rows of empty red stadium seats behind him. — © EASYdoesit
A white t-shirt with red graphic patterns and stripes lies on green grass, next to a white field line. — © EASYdoesit
EASYxAdidasxUnionBerlinxMellowpark_19 — © EASYdoesit
A young person in athletic wear is juggling a soccer ball on a green field. Red stadium seats are visible in the background. — © EASYdoesit
A young man with curly hair stands on a concrete surface, holding a skateboard. He wears a white t-shirt with red patterns, grey pants, and white sneakers, looking up at the viewer. — © EASYdoesit
EASYxAdidasxUnionBerlinxMellowpark_12 — © EASYdoesit