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ADIDAS X SNIPES - ADIZERO

DIRECTOR: Christoph SzuleckiYEAR: 2025 CLIENT: Snipes
For Snipes and Adidas, this one was about more than just speed: with the Adizero at the center, we created a campaign that celebrates the fusion of performance and streetwear. What once lived on the track is now a staple of urban style. Together with our director Christoph Szulecki, we brought that shift to life – fast, raw, and to the point.
ADIDAS X SNIPES - ADIZERO — by Christoph Szulecki — for Snipes — 2025 — © EASYdoesit
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CREDITS:
DIRECTOR VIDEOChristoph Szulecki DOPAdam Graf  CREATIVE DIRECTORJohann Steer EXECUTIVE PRODUCERMaxim Rosenbauer PRODUCERSelina Kaiser PRODUCTION COORDINATOR / ALSophia Schneider FIRST ADAlex Schimpke PRODUCTION ASSISTANTSGreta Wolf, Elisa Schaller FIRST ACYannick Hasse  SECOND ACLaurin Giogoli GAFFEIvarr Jacobsen  ELECTRICIANCarl Seifert  HELPING HAND & DITMoritz Mauch HELPING HANDDan Salzer GRIPFlorian Sanitz  PHOTOGRAPHERCäsar Schemmrich  FIRST ASSIST CAMERA & DIGILeo Wild  SET DESIGNERSusan Peter  SET DESIGN ASSISTDario Leo Köhn  HAIR & MAKE UPAurelia Braga De Matos HAIR & MAKE UP ASSISTANTSamantha Pottmaier  STYLINGLina Sahl STYLING ASSISTANTFatos Veseli RUNNERRichard Bellviure EDITORJustin Bässler  GRADINGAlexander Birzele CATERINGTwo Fingers LOCATIONCutbusser, Kiez Kiosk CASTMerdan Karatas, Alexander Mackenzie, Can Avci, Stella Adler, Betina Margarita Christen, Matthias Josue von Radecki, Natalia Daouda, Pascoal Marcos EXTRASOzan Avci, Ninh Thủy Nguyen, Mia Özdemir, Yaron Aleja, Kerem Topuz, Nasha Gorelik 
Several men are gathered on a sunny city street, with one man observing a large black monitor on a stand. Buildings and a truck are visible in the background. — © EASYdoesit
A young man in a brown polo shirt stands on a street, looking left thoughtfully, with a light reflector next to him. In the background, other people are near an open car, with parked cars and trees lining the street. — © EASYdoesit
A group of young people are gathered on a city sidewalk in front of a storefront, with one person operating a camera rig while others stand and sit on benches. — © EASYdoesit
A man leans against a grey convertible car while a woman sits on its rear, one leg on the side mirror, on an urban street with a graffiti-covered building in the background. — © EASYdoesit
Two people, a man and a woman, stand on a sunny city street and look into the camera. The man wears a light jacket, and the woman, in sunglasses and a leather jacket, holds a cup, with film equipment visible in the background. — © EASYdoesit
Three people are in a barbershop setting, with one seated in a barber chair and two men standing nearby, one with his hand near the seated person's head. Camera equipment is visible in the background. — © EASYdoesit

Discover more about our director Christoph Szulecki and see a curated selection of his latest works.