AUDI ON DEMAND – OWN THE EXPERIENCE NOT THE CAR
DIRECTOR: Chehad AbdallahYEAR: 2017 CLIENT: Audi Business Innovation / Überground
With our manifesto for the launch of AUDI - ON DEMAND, we are not promoting a car. We advertise an experience, a feeling, an attitude - DON'T OWN THE CAR, OWN THE EXPERIENCE! For this we stage a drive through an undefined, international city of an AUDI ON DEMAND user. The view out of the side window shows us moments that you want to capture and hold on to forever. On the other hand, there are also scenes that surprise us and which, because of their special originality, we would like to take part in them ourselves. It's about the feeling of wanting to get out at any time to become part of these scenes and to experience what happens before and after. In short: Own the moment, not things!
CREDITS:
DIRECTORChehad Abdallah HEAD OF PRODUCTIONSebastian von Gumpert DIRECTOR OF PHOTOGRAPHYJan Prahl PRODUCERGregor Möllers, Christopher Kane FIRST ADKonstantin Nerger SECOND ADAndreas Hofstetter CAST COORDINATORSarah Jansen PRODUCTION ASSISTANTJustus Toussaint POSTPRODUCTION PRODUCERAnnika Lange SET COORDINATORLouis Lorenzen SET COORDINATOR ASSISTANTSantiago Esteban RUNNER/DRIVERStephanie Matis, Niko Moritz, Ulrike Stadler FIRST ACFlorian Partikel SECOND ACLisa Caroline Cohrs VIDEO OPERATORChristopher Haug DIT/DATA WRANGLERFeyco Feenders PHANTOM-OPERATORTorsten Schimmer GRIPMichael Bauert CAMERA CARMcc-Fahraufnahmen GAFFERRichard Nitsche ELECTRICIANSDennis Schlegel, Marco Siefert, Marko Mende, Johanna Biallas &Thomas Standtke ART DIRECTOREugenio Perazzo ART COORDINATORPieter Deuchert ART ASSISTANTHauke Dreyer, Leonie Rinkenburger, Kolja Briese, Mark Romaine & Philipp Droste SFX SUPERVISORJens Doeldissen SENIOR SFR TECHNICIANRolf Wasgint WORKSHOP TECHNICIANMathias Stutz SFX TECHNICIANOscar Knapps STYLINGMarianka Benesch STYLING ASSISTANTAgnés Claude, Capucine Landreau MAKEUP & HAIRJulia Barde MAKEUP ASSISTANTClaudia Runge, Natalia Soboleva STILL PHOTOGRAPHERKate Bellm PHOTO ASSISTANTChristian Angl SECOND PHOTO ASSISTANTWillem Thomson DIGITECHFlorian Boehm CONTENT COLLECTIONTim Fabian Bartel ANIMAL TRAINER DOGEkkifant DOG ON SETRoxxana via Mrs. Reese ANIMAL AGENCY PARROTNicolle Mueller BIRD TRAINERFlorian Obermueller CASTING CONSULTANTFangfrisch (Kimberley Krump), Tanja Schuh CATERINGGerwin Catering SET SECURITYHeiko Solowjik FIRE GUARDS OFFICEAnette Schuetky FIRE GUARD SETMichael Luedicke OFFICE & STUDIO BABELSBERGJuergen Gramm SET BABELSBERGRonald Kage, Carsten Tietz BLOCKING SERVICEBlock & Graphics JENNYVia Peter Geidel MAKEUP TRUCKMike/CarConnection CHERRYPICKER 40MMateco GmbH CHERRYPICKER 25MBoels Tiergarten DRIVER CAR IN PICTUREJohannes Rabolt, Philipp Winkler, Max Lewark EDITORKolja Frase COLOR GRADINGArri Mitte MUSIC COMPOSITIONValentin Hansen SOUND DESIGN & ADDITIONAL MUSICPlan8 CASTTakumi Bansho, Vincent Bemnet, Maurice Borohe, Canan Capkin, Marlene Foth, Carolin Geisler, Helmut Gerlach, Kelvyn Hallifax, Rajab Hassan, Noah Heß, Konstantin Hoefer, Marvin Hug, Aischa Dawn Ibrahim, Marion Jenrich, Hikaru Inagawa, Bahar Kaygusuz, Adam Khalifa, Joao Konaté, Mascha Kuchjeda, Steven dei Kwarteng, Ikko Masuda, Livia Matthes, Uwe Mueller, Manuel Overbeck, Karina Papp, Nikola Romare, Moritz Ross, Frida Lucia Schenderlein, Martin Christopher Schmieder, Barnabas von Schorlemer, Vitali Skrobot, Birgit Specht, Michael Stoerzer, Stephen Thompson, Sofia Troncoso Marcelo, Michael Truestedt, Cem Sultan Ungan, Lea Wendt, Marlin Williford, Ranjit Wissmann CREATIVE DIRECTIONAudi Business Innovation: Florian Drahorad TEXTAnna Pramila Meissner, Jo Marie Farwick ART DIRECTIONStefanie Zimmermann, Kathi Walter AGENCY PRODUCERUte Ressler PROJEKTMANAGEMENTCarla Vieser, Florian Kruse KUNDEAudi Business Innovation: Florian Drahorad PRODUKTAudi on demand HEAD OF PRODUCT DEVELOPMENT AND CUSTOMER EXPERIENCESwantje Kowarsch GLOBAL BRAND MARKETINGFlorian Drahorad
DIRECTORChehad Abdallah HEAD OF PRODUCTIONSebastian von Gumpert DIRECTOR OF PHOTOGRAPHYJan Prahl PRODUCERGregor Möllers, Christopher Kane FIRST ADKonstantin Nerger SECOND ADAndreas Hofstetter CAST COORDINATORSarah Jansen PRODUCTION ASSISTANTJustus Toussaint POSTPRODUCTION PRODUCERAnnika Lange SET COORDINATORLouis Lorenzen SET COORDINATOR ASSISTANTSantiago Esteban RUNNER/DRIVERStephanie Matis, Niko Moritz, Ulrike Stadler FIRST ACFlorian Partikel SECOND ACLisa Caroline Cohrs VIDEO OPERATORChristopher Haug DIT/DATA WRANGLERFeyco Feenders PHANTOM-OPERATORTorsten Schimmer GRIPMichael Bauert CAMERA CARMcc-Fahraufnahmen GAFFERRichard Nitsche ELECTRICIANSDennis Schlegel, Marco Siefert, Marko Mende, Johanna Biallas &Thomas Standtke ART DIRECTOREugenio Perazzo ART COORDINATORPieter Deuchert ART ASSISTANTHauke Dreyer, Leonie Rinkenburger, Kolja Briese, Mark Romaine & Philipp Droste SFX SUPERVISORJens Doeldissen SENIOR SFR TECHNICIANRolf Wasgint WORKSHOP TECHNICIANMathias Stutz SFX TECHNICIANOscar Knapps STYLINGMarianka Benesch STYLING ASSISTANTAgnés Claude, Capucine Landreau MAKEUP & HAIRJulia Barde MAKEUP ASSISTANTClaudia Runge, Natalia Soboleva STILL PHOTOGRAPHERKate Bellm PHOTO ASSISTANTChristian Angl SECOND PHOTO ASSISTANTWillem Thomson DIGITECHFlorian Boehm CONTENT COLLECTIONTim Fabian Bartel ANIMAL TRAINER DOGEkkifant DOG ON SETRoxxana via Mrs. Reese ANIMAL AGENCY PARROTNicolle Mueller BIRD TRAINERFlorian Obermueller CASTING CONSULTANTFangfrisch (Kimberley Krump), Tanja Schuh CATERINGGerwin Catering SET SECURITYHeiko Solowjik FIRE GUARDS OFFICEAnette Schuetky FIRE GUARD SETMichael Luedicke OFFICE & STUDIO BABELSBERGJuergen Gramm SET BABELSBERGRonald Kage, Carsten Tietz BLOCKING SERVICEBlock & Graphics JENNYVia Peter Geidel MAKEUP TRUCKMike/CarConnection CHERRYPICKER 40MMateco GmbH CHERRYPICKER 25MBoels Tiergarten DRIVER CAR IN PICTUREJohannes Rabolt, Philipp Winkler, Max Lewark EDITORKolja Frase COLOR GRADINGArri Mitte MUSIC COMPOSITIONValentin Hansen SOUND DESIGN & ADDITIONAL MUSICPlan8 CASTTakumi Bansho, Vincent Bemnet, Maurice Borohe, Canan Capkin, Marlene Foth, Carolin Geisler, Helmut Gerlach, Kelvyn Hallifax, Rajab Hassan, Noah Heß, Konstantin Hoefer, Marvin Hug, Aischa Dawn Ibrahim, Marion Jenrich, Hikaru Inagawa, Bahar Kaygusuz, Adam Khalifa, Joao Konaté, Mascha Kuchjeda, Steven dei Kwarteng, Ikko Masuda, Livia Matthes, Uwe Mueller, Manuel Overbeck, Karina Papp, Nikola Romare, Moritz Ross, Frida Lucia Schenderlein, Martin Christopher Schmieder, Barnabas von Schorlemer, Vitali Skrobot, Birgit Specht, Michael Stoerzer, Stephen Thompson, Sofia Troncoso Marcelo, Michael Truestedt, Cem Sultan Ungan, Lea Wendt, Marlin Williford, Ranjit Wissmann CREATIVE DIRECTIONAudi Business Innovation: Florian Drahorad TEXTAnna Pramila Meissner, Jo Marie Farwick ART DIRECTIONStefanie Zimmermann, Kathi Walter AGENCY PRODUCERUte Ressler PROJEKTMANAGEMENTCarla Vieser, Florian Kruse KUNDEAudi Business Innovation: Florian Drahorad PRODUKTAudi on demand HEAD OF PRODUCT DEVELOPMENT AND CUSTOMER EXPERIENCESwantje Kowarsch GLOBAL BRAND MARKETINGFlorian Drahorad
