AXE UNILEVER

DIRECTOR: Niklas Coskan, Christoph SzuleckiYEAR: 2023CLIENT: AXE

With the opening of the FLEXSHIP STORE in Berlin, rapper Luciano and AXE celebrated the launch of the Fine Fragrance Collection. Now the second part of the party follows: In addition to the four premium fragrances, we can expect the chance to win one of 99 luxury prizes. But AXE and Luciano are going one better, because to celebrate the four premium fragrances not only in a small circle, they created a special highlight for everyone: the AXE FLEXSHIP-STORE. A luxurious pop-up store that looks like a tribute to exclusive sneaker releases. The announcement "So viel Flex in einem Store gab es noch nie" was the program.

AXE UNILEVER — by Niklas Coskan, Christoph Szulecki — for AXE — 2023 — © EASYdoesit

CREDITS:
DIRECTORChristoph Szulecki, Niklas Coskan DOPChristoph Szulecki EXECUTIVE PRODUCERMaxim Rosenbauer PRODUCERPaul Maudanz, Selina Kaiser FIRST ADAlex Schimpke PRODUCTION ASSISTANTSLea Sachs, Greta Wolf PRODUKTION MANAGERLukas Baasch FIRST ACDennis Glomm SECOND AC / DITElias Mueller GAFFERIvarr Jacobsen BEST BOYEdgar Fischnaller, Moritz Pflock ART DEPARTMENTEugenio Perazzo HAIR & MAKE-UPJuliane Polak STYLINGLucas Avid Huebner PHOTOGRAPHERNiklas Kamp EDITORChristoph Szulecki VFXJulian Trunke GRADINGMai Lasan SOUND DESIGNThomas Isal CASTLuciano, Mac Duke, Sabina Huang, Lukas Hoffmann, Kim Duerr, Kevin Vietzke DOUBLEErich Djipro EXTRASAgentur Iris Mueller CATERINGGranny Smith Catering LOCATIONPlatte

A person, seen from the waist down, carries a dark shopping bag in a vibrant, purple-lit indoor space. Other blurry figures and bright light elements are visible in the background, suggesting a dynamic environment. — © EASYdoesit

A man with a short haircut, sunglasses, and a prominent butterfly necklace is shown in a collage of images, set against a dark urban background with pink neon lights. — © EASYdoesit

A man wearing a silver chain stands behind a dark purple counter, looking directly at the viewer. He is in a dark room illuminated by pink neon lights, with product displays in glass cases behind him. — © EASYdoesit

A smiling man with dark curly hair and a mustache wears headphones and an orange jacket, his face fragmented by vertical bars. — © EASYdoesit

A group of people is captured in motion blur under vibrant pink and blue neon lights, suggesting a lively club or party atmosphere. — © EASYdoesit

A smiling man with sunglasses and tattoos holds up a blue patterned shirt in a modern, dimly lit space with pink neon lights and various products on a black counter. — © EASYdoesit

Discover more about our director Christoph Szulecki and see a curated selection of his latest works.