AXE UNILEVER
DIRECTOR: Christoph Szulecki, Niklas CoskanYEAR: 2023CLIENT: AXE
With the opening of the FLEXSHIP STORE in Berlin, rapper Luciano and AXE celebrated the launch of the Fine Fragrance Collection. Now the second part of the party follows: In addition to the four premium fragrances, we can expect the chance to win one of 99 luxury prizes.
But AXE and Luciano are going one better, because to celebrate the four premium fragrances not only in a small circle, they created a special highlight for everyone: the AXE FLEXSHIP-STORE. A luxurious pop-up store that looks like a tribute to exclusive sneaker releases. The announcement "So viel Flex in einem Store gab es noch nie" was the program.
CREDITS:
DIRECTORChristoph Szulecki, Niklas Coskan DOPChristoph Szulecki EXECUTIVE PRODUCERMaxim Rosenbauer PRODUCERPaul Maudanz, Selina Kaiser FIRST ADAlex Schimpke PRODUCTION ASSISTANTSLea Sachs, Greta Wolf PRODUKTION MANAGERLukas Baasch FIRST ACDennis Glomm SECOND AC / DITElias Mueller GAFFERIvarr Jacobsen BEST BOYEdgar Fischnaller, Moritz Pflock ART DEPARTMENTEugenio Perazzo HAIR & MAKE-UPJuliane Polak STYLINGLucas Avid Huebner PHOTOGRAPHERNiklas Kamp EDITORChristoph Szulecki VFXJulian Trunke GRADINGMai Lasan SOUND DESIGNThomas Isal CASTLuciano, Mac Duke, Sabina Huang, Lukas Hoffmann, Kim Duerr, Kevin Vietzke DOUBLEErich Djipro EXTRASAgentur Iris Mueller CATERINGGranny Smith Catering LOCATIONPlatte
DIRECTORChristoph Szulecki, Niklas Coskan DOPChristoph Szulecki EXECUTIVE PRODUCERMaxim Rosenbauer PRODUCERPaul Maudanz, Selina Kaiser FIRST ADAlex Schimpke PRODUCTION ASSISTANTSLea Sachs, Greta Wolf PRODUKTION MANAGERLukas Baasch FIRST ACDennis Glomm SECOND AC / DITElias Mueller GAFFERIvarr Jacobsen BEST BOYEdgar Fischnaller, Moritz Pflock ART DEPARTMENTEugenio Perazzo HAIR & MAKE-UPJuliane Polak STYLINGLucas Avid Huebner PHOTOGRAPHERNiklas Kamp EDITORChristoph Szulecki VFXJulian Trunke GRADINGMai Lasan SOUND DESIGNThomas Isal CASTLuciano, Mac Duke, Sabina Huang, Lukas Hoffmann, Kim Duerr, Kevin Vietzke DOUBLEErich Djipro EXTRASAgentur Iris Mueller CATERINGGranny Smith Catering LOCATIONPlatte
