WorkTalentsAIAboutNewsShopContact
en|de

AXE UNILEVER

With the opening of the FLEXSHIP STORE in Berlin, rapper Luciano and AXE celebrated the launch of the Fine Fragrance Collection. Now the second part of the party follows: In addition to the four premium fragrances, we can expect the chance to win one of 99 luxury prizes. But AXE and Luciano are going one better, because to celebrate the four premium fragrances not only in a small circle, they created a special highlight for everyone: the AXE FLEXSHIP-STORE. A luxurious pop-up store that looks like a tribute to exclusive sneaker releases. The announcement "So viel Flex in einem Store gab es noch nie" was the program.
Luciano_AXE_UNILEVER_EASYdoesit — AXE UNILEVER — for AXE — 2023
CREDITS:
DIRECTORChristoph Szulecki, Niklas Coskan DOPChristoph Szulecki EXECUTIVE PRODUCERMaxim Rosenbauer PRODUCERPaul Maudanz, Selina Kaiser FIRST ADAlex Schimpke PRODUCTION ASSISTANTSLea Sachs, Greta Wolf PRODUKTION MANAGERLukas Baasch FIRST ACDennis Glomm
AXE Unilever - Commercial — © EASYdoesit
A person in a dark jacket and light pants walks through a dimly lit, neon-pink space, carrying a black shopping bag. Other blurred figures are visible in the background, suggesting a bustling environment. — © EASYdoesit
A man wearing sunglasses, a black long-sleeved shirt, and a large butterfly pendant on a chain is depicted in a multi-panel collage against an urban background with neon lights. — © EASYdoesit
A smiling young man with dreadlocks and a backward cap holds up a blue polo shirt with a repeating pattern. He is in an indoor space with vibrant pink and white lights in the blurred background. — © EASYdoesit
A man in a dark long-sleeved shirt and a large butterfly necklace stands behind a counter, looking directly at the viewer. The background features dark walls with illuminated display cases and pink neon lights on the ceiling. — © EASYdoesit
A diverse group of young people at a crowded event, some smiling and holding up illuminated smartphones, looking engaged. — © EASYdoesit
A smiling man wearing sunglasses and a chain holds up a blue shirt with a repeating pattern of intertwined letters in an indoor space. Various personal care products are displayed on a dark table and in illuminated shelves in the background. — © EASYdoesit
Two people are looking into an illuminated display case, where a blue and beige patterned polo shirt and a small bottle are exhibited. One person points towards the display, while another display case with a green object is visible in the background. — © EASYdoesit
A blurry image shows a crowd of people in a dimly lit room, illuminated by vibrant pink neon lights, conveying a dynamic event atmosphere. — © EASYdoesit