KAUFLAND - PHOTO
YEAR: 2026CLIENT: Kaufland
ICE ICE BABY. Our latest AI hybrid campaign for Kaufland combines a 100% real cast, styling, art direction and studio shoot with AI-generated environments. By blending live action and AI, we created a scalable, efficient production workflow without compromising authenticity. AI was used to develop and generate all backgrounds, seamlessly integrated with the filmed performances. The campaign demonstrates how hybrid production unlocks new creative possibilities while keeping real people at the center of the story. A modern workflow where human craft and AI work hand in hand.
CREDITS:
DIRECTORDavid Aufdembrinke DOPBoy Behnke EXECUTIVE PRODUCERSMaxim Rosenbauer, Dimitri Hempel PRODUCERAlireza Davatgar PRODUCTION ASSISTANTSGreta Wolf, Emma Rokitta, Nikki Brautzsch FIRST ADLinus Weber ALAlexander Albrecht DRIVERRalph Kuhn PHOTOGRAPHYFanny Husten PHOTO ASSISTANTAndy Kohl SET MEDICMarlon Steinhauer FIRST ACTino Richter SECOND ACVicky Musch VTR / DITKevin Schulze DIGI OPStefan Höferlin VIDEOGRAPHERJakob Schlegl GAFFERGolo Jahn LIGHTINGLuca Stoll, Sascha Seeger, Alexandros Patikidis, Simon Pollack PRODUCTION DESIGNERMarkus Janowski ART ASSISTANTSDominique Kiesch, Hannes Graetz FOOD STYLISTLaurent Overmans FOOD STYLIST ASSISTANTSChristoph Maurer, Leonhard Janssen STYLISTMarianka Benesch JUNIOR STYLISTMareike Bay HEAD OF HAIR & MAKE-UPJulia Barde HAIR & MAKE-UP ARTISTSJana Von Oheimb-Rosta, Aurelia Braga De Matos AI ARTISTSFlorian Feldmann, Jonas Hofmann, Milad Mesof, Malte Milbrand, Robert Schrödter COMPOSITINGBernd Macht, Martin Pedreira, Julian Trunke PHOTO RETOUCHINGMarius Schwiegk POSTPRODUCTION ASSISTANTDominic Repenning LOCATIONCinegate CASTAkke Visschers, Talin Lopez, Niklas Kant, Adriana Chelyadinova, Ivan Krause, Selma Santoro, Alisa Rudzite, Anil Tutmaz, Luke Schäfer, Petra Jauß, Durval Mello, Matthias Siwy CLIENTKaufland
DIRECTORDavid Aufdembrinke DOPBoy Behnke EXECUTIVE PRODUCERSMaxim Rosenbauer, Dimitri Hempel PRODUCERAlireza Davatgar PRODUCTION ASSISTANTSGreta Wolf, Emma Rokitta, Nikki Brautzsch FIRST ADLinus Weber ALAlexander Albrecht DRIVERRalph Kuhn PHOTOGRAPHYFanny Husten PHOTO ASSISTANTAndy Kohl SET MEDICMarlon Steinhauer FIRST ACTino Richter SECOND ACVicky Musch VTR / DITKevin Schulze DIGI OPStefan Höferlin VIDEOGRAPHERJakob Schlegl GAFFERGolo Jahn LIGHTINGLuca Stoll, Sascha Seeger, Alexandros Patikidis, Simon Pollack PRODUCTION DESIGNERMarkus Janowski ART ASSISTANTSDominique Kiesch, Hannes Graetz FOOD STYLISTLaurent Overmans FOOD STYLIST ASSISTANTSChristoph Maurer, Leonhard Janssen STYLISTMarianka Benesch JUNIOR STYLISTMareike Bay HEAD OF HAIR & MAKE-UPJulia Barde HAIR & MAKE-UP ARTISTSJana Von Oheimb-Rosta, Aurelia Braga De Matos AI ARTISTSFlorian Feldmann, Jonas Hofmann, Milad Mesof, Malte Milbrand, Robert Schrödter COMPOSITINGBernd Macht, Martin Pedreira, Julian Trunke PHOTO RETOUCHINGMarius Schwiegk POSTPRODUCTION ASSISTANTDominic Repenning LOCATIONCinegate CASTAkke Visschers, Talin Lopez, Niklas Kant, Adriana Chelyadinova, Ivan Krause, Selma Santoro, Alisa Rudzite, Anil Tutmaz, Luke Schäfer, Petra Jauß, Durval Mello, Matthias Siwy CLIENTKaufland
