Some impressions from our hybrid real-AI shoot for the Mastercard UEFA Champions League campaign. Photography by Luca Homolka, AI backgrounds created by our AI artist Caspar Jade. Football is more than just a game - it’s a feeling, a way of life.
It’s about passion, community, and unforgettable memories: your first time in a stadium, the energy of match day, or the ritual of setting up for a watch party with friends. It’s the fans who turn football into what it truly is - excitement, fair play, and togetherness.