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MASTERCARD

DIRECTOR & AI ARTIST: Luca Homolka, Caspar JadeYEAR: 2025CLIENT: Mastercard
Some impressions from our hybrid real-AI shoot for the Mastercard UEFA Champions League campaign. Photography by Luca Homolka, AI backgrounds created by our AI artist Caspar Jade. Football is more than just a game - it’s a feeling, a way of life. It’s about passion, community, and unforgettable memories: your first time in a stadium, the energy of match day, or the ritual of setting up for a watch party with friends. It’s the fans who turn football into what it truly is - excitement, fair play, and togetherness.
A man and a young girl, both in red jerseys, walk hand-in-hand away from the viewer on a path, with a large stadium visible in the background under a warm sky. MASTERCARD von Luca Homolka für Mastercard — © EASYdoesit. — MASTERCARD — by Luca Homolka, Caspar Jade — for Mastercard — 2025
CREDITS:
EXECUTIVE PRODUCERGregor Möllers; Dimitri Hempel SENIOR PRODUCERYana Isabelle Maier FIRST ADAlex Schimpke SET-MANAGERThomas Erhardts PRODUCTION ASSISTANTSGreta Wolf, Elisa Schaller, Ninh Thuy Nguyen PHOTOGRAPHERLuca Homolka PHOTOASSISTANT & DIGIStefan Höferlein AI ARTISTCaspar Jade ART DIRECTORDor Keren SET DRESSERDaniel Plashues LIGHT ASSISTANTKwame Boama, Maria Montilla, Robert Samplawski HAIR & MAKE UPNadin Wagner HAIR & MAKE UP ASSISTANTKieu Anh Duong STYLING MAINMarianka Benesch STYLING ASSISTANTMareike Bay STYLING ASSISTANTFirat Baruc AI- DRIVERBassam Ibrahim, Henryk Cielinski  POST PRODUCTIONMarius Wilkens-Zimmermann CATERINGDonatas LOCATIONLudwig Kameraverleih GmbH MAIN CASTPaula Fischer; Hüseyin Sezgin; Ida Luise Heinrich; Matilda Tietze-Kölling; Birkan Garip; Linus Müller; Gabriela Kühl SECONDARY CASTAbel Akpti; Lars Henning Hansen; Peter Trzka; Erika Ferrando; Paula Batista

Discover more about our AI Artist Caspar Jade and see a curated selection of his latest AI-driven works.

Three people, two men and one woman, are seen from above, walking away while two of them push shopping carts filled with groceries. They are all wearing red shirts and are on a dark, tiled floor with diagonal white lines. — © EASYdoesit
A young girl in a red soccer jersey and black shorts runs on a green field, looking forward with a soccer ball near her left foot. — © EASYdoesit
A man and a child, both in red jerseys, walk hand-in-hand away from the camera on a path near a stadium. The sun sets behind them. MASTERCARD von Luca Homolka, Caspar Jade für Mastercard — © EASYdoesit.