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MERCEDES-BENZ X HERON PRESTON – 40 YEARS AIRBAG

DIRECTOR: Thibaut GrevetYEAR: 2021CLIENT: Mercedes-Benz
The marriage of fashion and automotive has grown strong over the past few years, with car manufacturers tapping some of the biggest designers and brands right now, the latest partnership is none other than Heron Preston and Mercedes-Benz. Teaming up to celebrate 50 years since the airbag was created, and the 40th anniversary of the life-saving invention's use, Heron Preston has reimagined old airbags from crash tests into a handful of conceptual looks. With an emphasis on sustainability and using the technique of upcycling, the collection is innovative and reflects Preston's own distinct design cues and beliefs.
MERCEDES-BENZ X HERON PRESTON – 40 YEARS AIRBAG — by Thibaut Grevet — for Mercedes-Benz — 2021 — © EASYdoesit
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CREDITS:
DIRECTORThibaut Grevet CREATIVE LEAD DESIGNERHeron Preston CREATIVE DIRECTIONIll Studio PHOTO AND VIDEO DIRECTORThibaut Grevet, represented by Anorak Film, AGENCYKarla Otto EXECUTIVE PRODUCERDimitri Hempel, Gregor Möllers SENIOR PRODUCERManuel Däbritz ADDITIONAL SENIOR PRODUCERKarina Kirschner PRODUCER / FIRST ADKonstantin Nerger PRODUCTION ASSISTANTPeter Müschen, Sonia Gücker, Dominik Reiland, Frederic Wandersleb DIRECTOR OF PHOTOGRAPHY (VIDEO)Joao De Botelho BTS CAMERA DOPMelih Akyazilliar FIRST ACNico Müggenburg PHOTO ASSISTANTPete Hawk DIGITAL OPWill Jovice LIGHT ASSISTANT PHOTOGordian Knoblauch GAFFERWilli Rätzsch BEST BOYPhilipp Köhler GRIPLorenz Kopp SET DESIGNERTom Schneider SET DESIGN ASSISTANTFelix Riemann SEAMSTRESSIris Gassner, Celina Osswald, Heidemarie Roos-Erdle CAR PREPAnton Ungefug, Felix Weyers STYLISTLaetitia Gimenez STYLING ASSISTANTManvi Bhatnagar HAIR ARTISTDushan Petrovic HAIR ASSISTANTYetkin Sinelki MAKE UP ARTISTAdiam Habtezian MAKE UP ASSISTANTIsabel Simoneth HYGIENE OFFICERZeno Moser, Yvonne Arnold CATERINGVariari-Catering | Anky Garbas RUNNER / DRIVEROliver Fofana, Sven Mahnkopf, David Roth, David Sanfilippo, Jannik Bennett CORONA TESTERMarcel Barth EDITMartin Malnoë SOUNDPierre Rousseau STUDIOAkka Concept Studios: Daniele Di Miero, Sven Kurzweg, Günther Berber TALENTSDayanne Akadiri, Max Fieschi, Mao Xioxing
An overhead shot shows a busy film studio with a large white cyclorama. Three people in white outfits stand on the white floor, one connected to a large, white inflatable structure, while a production crew operates various cameras and lighting equipment around them. — © EASYdoesit
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Behind The Scenes Video
Three models pose in a studio with an orange background and a car. A woman sits on the open trunk, a man sits on the floor, and another man leans against the car, which features a mixed white, black, and orange design with yellow wheels. — © EASYdoesit
A close-up shows a car steering wheel, with a transparent section revealing the internal airbag mechanism and folded white material. The black steering wheel has silver accents and control buttons, set against a light green background. — © EASYdoesit
Two crew members, wearing caps and face masks, stand in the foreground on a set with a white background. A third person stands further back near a dark car, with a large black fabric overhead. — © EASYdoesit
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Behind The Scenes Video
A person wearing a blue hooded jacket is shown from the side against a light blue background. Their face is obscured by shadow and the hood, with dark dreadlocks visible below. — © EASYdoesit
Two men wearing light-colored, puffy jackets are sitting inside a car. The man in the foreground looks towards the viewer, while the man in the driver's seat has his hood up and looks forward. — © EASYdoesit
A person in orange clothing stands with their back to the viewer, their head covered by a large, round orange inflatable object, facing an orange car against a matching orange background. — © EASYdoesit