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New Director in the EASYdoesit Family: Welcome, Arrigo Reuss

We are excited to introduce Arrigo Reuss, a Berlin-based filmmaker. His fascination with people adds a unique, human element to all of his work. Arrigo’s films feel natural and unscripted, capturing spontaneous moments filled with humor, authenticity and emotion. 

His creative Journey began in London where he wrote his first screenplay. After moving to Berlin, Arrigo’s professional film career took off in the city’s dynamic, creative environment. Over the years, he has directed music videos, commercials and short films for an impressive roster of international clients including Sony, Universal, and Bumble. 

What sets Arrigo apart is his keen eye for capturing the essence of his subjects, whether people or objects. This attention to detail infuses his work with life and energy. Known for his penchant for comedy, his films are self-aware, charming and leave audiences with a smile. 

A man showers, looking at his smartphone while washing his hair. The shower has pink tiles and a patterned curtain. Kleinanzeigen – Real Estate (DC) by Arrigo Reuss for Kleinanzeigen — © EASYdoesit.
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A woman with short hair and red lipstick smiles broadly while looking at a green-cased smartphone in her hands. Kleinanzeigen – Home Garden (DC) by Arrigo Reuss for Kleinanzeigen — © EASYdoesit.
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A man in a blue suit and red tie plays a cream-colored V-shaped electric guitar, looking up at the camera with an intense expression. He is framed by a ceiling featuring many bright, warm lights arranged in a grid pattern. — © EASYdoesit
A man in a bathrobe smiles broadly and points finger guns at his reflection in a mirror. The bathroom features patterned tiles and two illuminated, decorative wall lamps. — © EASYdoesit
A man wearing a cap and headphones around his neck sits outdoors, looking down intently at a device he holds in his hands. He has tattoos on his arms and a rosette pinned to his t-shirt. — © EASYdoesit
McDonald’s Clubbing Director Arrigo Reuss — © EASYdoesit
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Share Charity Director Arrigo Reuss Commercial — © EASYdoesit
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Latest News

A young person with green leaves on their head looks to the right with a slight smile. The person is framed by ornate silver decorations against a red background. — © EASYdoesit

The campaign “How To Sell Used Online (Fast)” has won a Webby Award!

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.
A person in a fur coat and sunglasses rides a white horse against a blue sky, holding a ski pole. AI Artists at EASYdoesit — © EASYdoesit.

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
An excited man flies over a stadium, holding a smartphone. A bright yellow glow emanates from below him. for Mastercard and bet-at-home — © EASYdoesit.

Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.