New Director in the EASYdoesit Family: Welcome, David Helmut

New Full-AI Car Commercial for Audi from our AI Artist Stefan Aberer. The Director‘s Cut version uses entirely AI generated footage as the base and was executed by Stefan Aberer from AI production to editing and final post production. Every shot was heavily edited and refined. The vehicle shown is a specific configuration of the Audi Q5 Sportback. To keep the car as consistent as possible across every shot, I used photographs and 3D renders covering the vehicle from every possible angle. The references improved consistency, but every image and final video output still required re-tracking and correction of details such as the Audi logos, number plates, and defining model-specific elements, including the shape, design, and animation of the Audi light signatures. A significant amount of color correction and post-production also helped minimize the recognizable AI look, making the editing and finishing process especially time-consuming. The project was created between April and May 2026 and the director‘s cut originating from a project produced by RebelRobotAi for Audi Spain.

ICE ICE BABY. Our latest AI hybrid campaign for Kaufland combines a 100% real cast, styling, art direction and studio shoot with AI-generated environments. By blending live action and AI, we created a scalable, efficient production workflow without compromising authenticity. AI was used to develop and generate all backgrounds, seamlessly integrated with the filmed performances. The campaign demonstrates how hybrid production unlocks new creative possibilities while keeping real people at the center of the story. A modern workflow where human craft and AI work hand in hand.

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.