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New Director in the EASYdoesit Family: Welcome, David Helmut

We are happy to be able to introduce the latest addition to the EASYdoesit family: David Helmut. Back in 1995, long before the rise of social media platforms, David was already making movies and music videos in his parents’ basement with his friends. David’s passion for filmmaking turned into a professional pursuit in 2009 when he trained as a cinematographer. By 2012, he advanced his education further, studying directing in Munich. 

During his time in Munich, he founded his own production company Any Agency GmbH. With his diverse range of TV commercials, music videos and short films David was awarded with awards like the 99 Fire Films Award, the Sophie Opel Prize and the Porsche Award. 

Receiving the 2022 Bavarian Television Award for Best Emerging Director for his mockumentary Wrong, marked a major milestone in his career. David is known for his emotionally compelling visuals, exceptional storytelling and his unique ability to blend aesthetics with humor. 

Four women of diverse backgrounds stand in a row against a white background, each holding a bottle of laundry detergent. Two of the women are smiling at the viewer, while the other two have more neutral expressions. — © EASYdoesit
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A man with a beard and glasses holds a mask and a red garment in a dimly lit setting. He is wearing a suit and tie, with blurred figures visible in the foreground. — © EASYdoesit
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A woman with long hair holds a small potted cactus above her head, looking surprised, while sitting at an office desk. — © EASYdoesit
A person with a green-painted face pulls the corners of their mouth with their fingers, revealing their teeth. The scene is dimly lit, with the face and hands in focus against a dark background. — © EASYdoesit
A black and white close-up portrait of a man with dark, slightly messy hair and a beard, wearing a white shirt and dark tie. He looks directly at the camera with a neutral expression. — © EASYdoesit
A young female cashier in a red and light green uniform sits at a supermarket checkout, looking up with a slight smile. A customer's arm is visible on the left, and other customers wait in the background. — © EASYdoesit
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A man in a white shirt and tie walks alongside a woman in a yellow dress and red bag, both looking towards each other, outside a supermarket at night. Shopping carts are visible under the store's canopy in the background. — © EASYdoesit
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Latest News

A young person with green leaves on their head looks to the right with a slight smile. The person is framed by ornate silver decorations against a red background. — © EASYdoesit

The campaign “How To Sell Used Online (Fast)” has won a Webby Award!

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.
A person in a fur coat and sunglasses rides a white horse against a blue sky, holding a ski pole. AI Artists at EASYdoesit — © EASYdoesit.

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
An excited man flies over a stadium, holding a smartphone. A bright yellow glow emanates from below him. for Mastercard and bet-at-home — © EASYdoesit.

Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.