New Director in the EASYdoesit Family: Welcome, Julia Mücke

ICE ICE BABY. Our latest AI hybrid campaign for Kaufland combines a 100% real cast, styling, art direction and studio shoot with AI-generated environments. By blending live action and AI, we created a scalable, efficient production workflow without compromising authenticity. AI was used to develop and generate all backgrounds, seamlessly integrated with the filmed performances. The campaign demonstrates how hybrid production unlocks new creative possibilities while keeping real people at the center of the story. A modern workflow where human craft and AI work hand in hand.

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.