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Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Three recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool.

Mastercard x UEFA Champions League

Client: Mastercard  Agency: MRM  Photography: Luca Homolka  AI Artist: Caspar Jade  Year: 2025

For the Mastercard UEFA Champions League campaign, we produced a hybrid real-AI shoot combining live photography with pre-generated AI environments.

All AI backgrounds were developed and finalized in preproduction by our AI artist Caspar Jade. The cast was then photographed live on set by Luca Homolka, working against controlled setups to ensure maximum flexibility in compositing. In postproduction, both worlds were merged and refined through detailed retouching.

The campaign captures what football truly represents: more than a game, it is emotion, identity and shared experience. The first time in a stadium. The tension of match day. The ritual of gathering friends for a watch party. It is the fans who transform football into passion, fairness and togetherness.

The hybrid workflow allowed us to create visually bold environments while maintaining the authenticity of real human presence.

Commercial - Mastercard UEFA — © EASYdoesit

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bet-at-home

Client: bet-at-home Director: Simon Meyer AI Artists: Simon Meyer, Allar Haltsonen Year: 2025

With bet-at-home, we explored a central question: how far can you go when combining classic film production with generative AI?

The setup was deliberately lean. A real actor. Bluescreen studio. Minimal physical set. Compositing and voiceover. All combined with AI-generated environments and visual extensions.

The project became an experiment under real production conditions. What happens when creative control meets AI-driven unpredictability? Where does reality begin to blur? And at what point does the generated image become its own visual language?

Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.

Play

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Kontra K – Trailer

Client: Kontra K Director: Christoph Szulecki AI Artists: Caspar Jade Year: 2026

We had the opportunity to create a special farewell trailer for Kontra K. The video was conceived as a hybrid project at the intersection of traditional filmmaking and AI-driven creation. In close collaboration with our esteemed director Christoph Szulecki and our AI artist Caspar Jade, we brought the project to life together.

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Latest News

New Full-AI Car Commercial for Audi - 07.08.2026 — © EASYdoesit

New Full-AI Car Commercial for Audi

New Full-AI Car Commercial for Audi from our AI Artist Stefan Aberer. The Director‘s Cut version uses entirely AI generated footage as the base and was executed by Stefan Aberer from AI production to editing and final post production. Every shot was heavily edited and refined. The vehicle shown is a specific configuration of the Audi Q5 Sportback. To keep the car as consistent as possible across every shot, I used photographs and 3D renders covering the vehicle from every possible angle. The references improved consistency, but every image and final video output still required re-tracking and correction of details such as the Audi logos, number plates, and defining model-specific elements, including the shape, design, and animation of the Audi light signatures. A significant amount of color correction and post-production also helped minimize the recognizable AI look, making the editing and finishing process especially time-consuming. The project was created between April and May 2026 and the director‘s cut originating from a project produced by RebelRobotAi for Audi Spain.
Our new hybrid AI campaign for Kaufland is now on air! - 24.07.2026 — © EASYdoesit

Our new hybrid AI campaign for Kaufland is now on air!

ICE ICE BABY. Our latest AI hybrid campaign for Kaufland combines a 100% real cast, styling, art direction and studio shoot with AI-generated environments. By blending live action and AI, we created a scalable, efficient production workflow without compromising authenticity. AI was used to develop and generate all backgrounds, seamlessly integrated with the filmed performances. The campaign demonstrates how hybrid production unlocks new creative possibilities while keeping real people at the center of the story. A modern workflow where human craft and AI work hand in hand.
A young person with green leaves on their head looks to the right with a slight smile. The person is framed by ornate silver decorations against a red background. — © EASYdoesit

The campaign “How To Sell Used Online (Fast)” has won a Webby Award!

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.