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Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Three recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool.

Mastercard x UEFA Champions League

Client: Mastercard  Agency: MRM  Photography: Luca Homolka  AI Artist: Caspar Jade  Year: 2025

For the Mastercard UEFA Champions League campaign, we produced a hybrid real-AI shoot combining live photography with pre-generated AI environments.

All AI backgrounds were developed and finalized in preproduction by our AI artist Caspar Jade. The cast was then photographed live on set by Luca Homolka, working against controlled setups to ensure maximum flexibility in compositing. In postproduction, both worlds were merged and refined through detailed retouching.

The campaign captures what football truly represents: more than a game, it is emotion, identity and shared experience. The first time in a stadium. The tension of match day. The ritual of gathering friends for a watch party. It is the fans who transform football into passion, fairness and togetherness.

The hybrid workflow allowed us to create visually bold environments while maintaining the authenticity of real human presence.

Commercial - Mastercard UEFA — © EASYdoesit

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bet-at-home

Client: bet-at-home Director: Simon Meyer AI Artists: Simon Meyer, Allar Haltsonen Year: 2025

With bet-at-home, we explored a central question: how far can you go when combining classic film production with generative AI?

The setup was deliberately lean. A real actor. Bluescreen studio. Minimal physical set. Compositing and voiceover. All combined with AI-generated environments and visual extensions.

The project became an experiment under real production conditions. What happens when creative control meets AI-driven unpredictability? Where does reality begin to blur? And at what point does the generated image become its own visual language?

Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.

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Kontra K – Trailer

Client: Kontra K Director: Christoph Szulecki AI Artists: Caspar Jade Year: 2026

We had the opportunity to create a special farewell trailer for Kontra K. The video was conceived as a hybrid project at the intersection of traditional filmmaking and AI-driven creation. In close collaboration with our esteemed director Christoph Szulecki and our AI artist Caspar Jade, we brought the project to life together.

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Latest News

A young person with green leaves on their head looks to the right with a slight smile. The person is framed by ornate silver decorations against a red background. — © EASYdoesit

The campaign “How To Sell Used Online (Fast)” has won a Webby Award!

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.
A person in a fur coat and sunglasses rides a white horse against a blue sky, holding a ski pole. AI Artists at EASYdoesit — © EASYdoesit.

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
Director Julia Mücke Talent EASYdoesit

New Director in the EASYdoesit Family: Welcome, Julia Mücke

Julia was born and raised in Germany, at Lake Edersee, a place with no real claim to fame—except for Julia. As the daughter of hoteliers, she quickly mastered good manners and customer service. At 19, Julia moved to Cologne and started working at EMI Music. After eight years, she left with a portfolio full of musicians and bands. As MySpace and Facebook were growing, Julia saw potential in creating social media content for artists. In 2009, she became a content creator and filmmaker, mastering camera, directing, and editing skills while becoming fluent in social media.