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Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Three recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool.

Mastercard x UEFA Champions League

Client: Mastercard  Agency: MRM  Photography: Luca Homolka  AI Artist: Caspar Jade  Year: 2025

For the Mastercard UEFA Champions League campaign, we produced a hybrid real-AI shoot combining live photography with pre-generated AI environments.

All AI backgrounds were developed and finalized in preproduction by our AI artist Caspar Jade. The cast was then photographed live on set by Luca Homolka, working against controlled setups to ensure maximum flexibility in compositing. In postproduction, both worlds were merged and refined through detailed retouching.

The campaign captures what football truly represents: more than a game, it is emotion, identity and shared experience. The first time in a stadium. The tension of match day. The ritual of gathering friends for a watch party. It is the fans who transform football into passion, fairness and togetherness.

The hybrid workflow allowed us to create visually bold environments while maintaining the authenticity of real human presence.

Commercial - Mastercard UEFA - EASYdoesit

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bet-at-home

Client: bet-at-home Director: Simon Meyer AI Artists: Simon Meyer, Allar Haltsonen Year: 2025

With bet-at-home, we explored a central question: how far can you go when combining classic film production with generative AI?

The setup was deliberately lean. A real actor. Bluescreen studio. Minimal physical set. Compositing and voiceover. All combined with AI-generated environments and visual extensions.

The project became an experiment under real production conditions. What happens when creative control meets AI-driven unpredictability? Where does reality begin to blur? And at what point does the generated image become its own visual language?

Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.

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Kontra K – Trailer

Client: Kontra K Director: Christoph Szulecki AI Artists: Caspar Jade Year: 2026

We had the opportunity to create a special farewell trailer for Kontra K. The video was conceived as a hybrid project at the intersection of traditional filmmaking and AI-driven creation. In close collaboration with our esteemed director Christoph Szulecki and our AI artist Caspar Jade, we brought the project to life together.

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A person in a fur coat and sunglasses rides a white horse against a blue sky, holding a ski pole. AI Artists at EASYdoesit — © EASYdoesit.

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
Director David Helmut Talent EASYdoesit

New Director in the EASYdoesit Family: Welcome, David Helmut

It all began around 1995. David borrowed his parents‘ new camcorder, cast his friends, and started shooting horror films or lip-syncing to Backstreet Boys in the basement, long before the era of YouTube or TikTok.
 David turned his hobby into a profession in 2009 when he trained as a cinematographer. In 2012, he furthered his education by studying directing in Munich.
 During his time in Munich, he founded his own creative production, Any Agency GmbH. Through this venture, he produced a myriad of TV commercials, music videos, and short films, earning multiple awards for his outstanding work.
Director Arrigo Reuss Talent EASYdoesit

New Director in the EASYdoesit Family: Welcome, Arrigo Reuss

The Berlin based filmmaker crafts powerful stories and visual portraits. His interest of people brings a human touch to all of his work. It all started while living in London as Arrigo was inspired by the characters and nitty-gritty bits of the city and decided to write his first screenplay. After moving across the pond, his professional film journey began in the creatively diverse petri dish of Berlin and he has since been directing music videos, commercials, and short films for an international clientele; working with names such as Sony, Universal, Deutsche Bahn, Bumble, and BBDO.