10 Years EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.

It all began around 1995. David borrowed his parents‘ new camcorder, cast his friends, and started shooting horror films or lip-syncing to Backstreet Boys in the basement, long before the era of YouTube or TikTok.
 David turned his hobby into a profession in 2009 when he trained as a cinematographer. In 2012, he furthered his education by studying directing in Munich.
 During his time in Munich, he founded his own creative production, Any Agency GmbH. Through this venture, he produced a myriad of TV commercials, music videos, and short films, earning multiple awards for his outstanding work.