The XMinded - Break The Norm wins german advertising film award for "Best Sounddesign"
The project “XMinded – Break The Norm” for BMW by EASYdoesit and VFX partner Ambassadors won the german advertising film award 2023 in the category “Sound Design”. The award winners were Philipp Mönch and Martin Seyer from “Not a machine”.
The German Advertising Film Academy presented it´s well known awards for the 10th time. Around 700 industry VIPs celebrated at “Kampnagel” in Hamburg, Germany.
In addition to the category “Best Sound Design” the video was also nominated in the category “Best Music Composition”.
A collaboration withour music and sound partner “Not a Machine”
On this project, we worked close together with Not a machine and Jazz musician “Chief Adjuah” aka Christian Scott, who is the hero of the BMW XM campaign. Shaping the future with the best of the past – this credo connects the artist from New Orleans with the first BMW XM. Because the music of the multi-instrumentalist goes beyond the usual genres and categories. As a musician, composer and producer, he incorporates influences from modal jazz, hardbop, fusion, post-rock, electronics and hip-hop. But that’s not all: he thinks classical musical instruments further. With a very precise idea of musical communication and sound shaped by his life story, he has already developed several fantastic hybrid instruments with the Adjuah Trumpet or the Adjuah Bow. Chief Adjuah himself provides the best caption for his impressive body of work: “As an artist, I’m always trying to do things that haven’t been done yet.”
