EASYdoesit expands its AI production portfolio with Mastercard and bet-at-home
15.02.2026
Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool.
Mastercard x UEFA Champions League
Client: Mastercard Agency: MRM Photography: Luca Homolka AI Artist: Caspar Jade Year: 2025
For the Mastercard UEFA Champions League campaign, we produced a hybrid real-AI shoot combining live photography with pre-generated AI environments.
All AI backgrounds were developed and finalized in preproduction by our AI artist Caspar Jade. The cast was then photographed live on set by Luca Homolka, working against controlled setups to ensure maximum flexibility in compositing. In postproduction, both worlds were merged and refined through detailed retouching.
The campaign captures what football truly represents: more than a game, it is emotion, identity and shared experience. The first time in a stadium. The tension of match day. The ritual of gathering friends for a watch party. It is the fans who transform football into passion, fairness and togetherness.
The hybrid workflow allowed us to create visually bold environments while maintaining the authenticity of real human presence.
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bet-at-home
Client: bet-at-home Director: Simon Meyer AI Artists: Simon Meyer, Allar Haltsonen Year: 2025
With bet-at-home, we explored a central question: how far can you go when combining classic film production with generative AI?
The setup was deliberately lean. A real actor. Bluescreen studio. Minimal physical set. Compositing and voiceover. All combined with AI-generated environments and visual extensions.
The project became an experiment under real production conditions. What happens when creative control meets AI-driven unpredictability? Where does reality begin to blur? And at what point does the generated image become its own visual language?
Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.
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AI Artists at EASYdoesit
16.02.2026
At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions.
Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen.
Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
New Director in the EASYdoesit Family: Welcome, David Helmut
21.03.2025
It all began around 1995. David borrowed his parents‘ new camcorder, cast his friends, and started shooting horror films or lip-syncing to Backstreet Boys in the basement, long before the era of YouTube or TikTok.
David turned his hobby into a profession in 2009 when he trained as a cinematographer. In 2012, he furthered his education by studying directing in Munich.
During his time in Munich, he founded his own creative production, Any Agency GmbH. Through this venture, he produced a myriad of TV commercials, music videos, and short films, earning multiple awards for his outstanding work.
New Director in the EASYdoesit Family: Welcome, Arrigo Reuss
21.03.2025
The Berlin based filmmaker crafts powerful stories and visual portraits. His interest of people brings a human touch to all of his work. It all started while living in London as Arrigo was inspired by the characters and nitty-gritty bits of the city and decided to write his first screenplay.
After moving across the pond, his professional film journey began in the creatively diverse petri dish of Berlin and he has since been directing music videos, commercials, and short films for an international clientele; working with names such as Sony, Universal, Deutsche Bahn, Bumble, and BBDO.