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New Director in the EASYdoesit Family: Welcome, Tom Streller

Tom Streller came to filmmaking through a self-taught path. With a background in music production and skateboard videos, the Leipzig-based creative naturally started in music videos and content production, where he found his bold and visual style of storytelling. In the commercial film industry, his approach fits perfectly with technology and lifestyle films, where he emotionally charges products with his highly dynamic visuals.

Tom takes a unique, multidisciplinary approach to each project as he creates his concepts with a deep knowledge of production processes, cinematography techniques and post-production workflows. His flexible way of working perfectly fits current industry trends and allows him to develop exciting worlds and stories, regardless of the scope of a project.

A person is seen from behind, holding an instant camera up to their head. The scene is dimly lit with a teal-blue background. — © EASYdoesit
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A person with dark skin and short hair is shown from the chest up, facing forward with both hands extended towards the viewer. They are wearing a dark, ornate garment on their left arm and shoulder, against a dark grey background. — © EASYdoesit
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A stylized figure in a dark, paint-splashed uniform is depicted in a dynamic pose, reaching for a white ball with red and blue spots, set against a dark blue and red abstract background. — © EASYdoesit
A red sports car drives through a snowy landscape, kicking up snow from its tires. — © EASYdoesit
A black and white close-up portrait shows a man with a short beard and a dark beanie, looking directly at the camera. — © EASYdoesit
A hand with a textured sleeve is visible in a dark setting, dramatically illuminated by warm, orange and red light. — © EASYdoesit
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A close-up shows a person's face in profile with closed eyes and slightly open mouth. A hand with a ring is visible in the upper left, reaching towards dark clothing. — © EASYdoesit
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Latest News

A young person with green leaves on their head looks to the right with a slight smile. The person is framed by ornate silver decorations against a red background. — © EASYdoesit

The campaign “How To Sell Used Online (Fast)” has won a Webby Award!

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.
A person in a fur coat and sunglasses rides a white horse against a blue sky, holding a ski pole. AI Artists at EASYdoesit — © EASYdoesit.

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
An excited man flies over a stadium, holding a smartphone. A bright yellow glow emanates from below him. for Mastercard and bet-at-home — © EASYdoesit.

Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.