WorkTalentsAIAboutNewsShopContact
en|de

We won the award “Die Giraffe” for “Mercedes Benz x Heron Preston – 40 Years Airbag”

2022, the German Advertising Film Academy has launched a prize for sustainable advertising film productions: “The Giraffe”. This prize is intended to provide a further incentive for resource-conserving production methods as well as to introduce the topic to a broader public.

“The Giraffe” rewards productions that have followed environmentally friendly standards in planning and realization and have significantly reduced their CO2 footprint. Advertising film producers should clearly acknowledge their responsibility for reducing environmental impact and set holistic, environmentally-oriented requirements for their advertising film productions.

We are proud to have won the first “Giraffe” with EASYdoesit for the production of the “Mercedes Benz x Heron Preston – 40 Years Airbag” commercial.

Mercedes Benz x Heron Preston I 40 Years Airbag
Mercedes Benz x Heron Preston I 40 Years Airbag
Behind the Scenes Video
Behind the Scenes Video

Latest News

AI Artists at EASYdoesit - 16.02.2026

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
EASYdoesit expands its AI production portfolio with Mastercard and bet-at-home - 15.02.2026

EASYdoesit expands its AI production portfolio with Mastercard and bet-at-home

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.
Director David Helmut Talent EASYdoesit

New Director in the EASYdoesit Family: Welcome, David Helmut

It all began around 1995. David borrowed his parents‘ new camcorder, cast his friends, and started shooting horror films or lip-syncing to Backstreet Boys in the basement, long before the era of YouTube or TikTok.
 David turned his hobby into a profession in 2009 when he trained as a cinematographer. In 2012, he furthered his education by studying directing in Munich.
 During his time in Munich, he founded his own creative production, Any Agency GmbH. Through this venture, he produced a myriad of TV commercials, music videos, and short films, earning multiple awards for his outstanding work.