2022, the German Advertising Film Academy has launched a prize for sustainable advertising film productions: “The Giraffe”. This prize is intended to provide a further incentive for resource-conserving production methods as well as to introduce the topic to a broader public.
“The Giraffe” rewards productions that have followed environmentally friendly standards in planning and realization and have significantly reduced their CO2 footprint. Advertising film producers should clearly acknowledge their responsibility for reducing environmental impact and set holistic, environmentally-oriented requirements for their advertising film productions.
We are proud to have won the first “Giraffe” with EASYdoesit for the production of the “Mercedes Benz x Heron Preston – 40 Years Airbag” commercial.