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We won the award "Die Giraffe" for "Mercedes Benz x Heron Preston - 40 Years Airbag"

2022, the German Advertising Film Academy has launched a prize for sustainable advertising film productions: “The Giraffe”. This prize is intended to provide a further incentive for resource-conserving production methods as well as to introduce the topic to a broader public.

“The Giraffe” rewards productions that have followed environmentally friendly standards in planning and realization and have significantly reduced their CO2 footprint. Advertising film producers should clearly acknowledge their responsibility for reducing environmental impact and set holistic, environmentally-oriented requirements for their advertising film productions.

We are proud to have won the first “Giraffe” with EASYdoesit for the production of the “Mercedes Benz x Heron Preston – 40 Years Airbag” commercial.

A detailed cross-section of a car frame, showing its interior structure and deployed airbags, rests on a wheeled platform against a plain white background. — © EASYdoesit
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Mercedes Benz x Heron Preston I 40 Years Airbag
Four smiling people, two men and two women, stand side-by-side in front of a green screen, with one man holding a green giraffe trophy. — © EASYdoesit
A woman in a light-colored suit jacket presents on a stage, holding a tablet and gesturing. Behind her, a large screen displays a presentation with multiple small image previews. — © EASYdoesit
An audience is seated in a dark auditorium with red chairs, facing a stage where a person in a red jacket is presenting in front of a large screen. — © EASYdoesit
A person wearing a blue hooded jacket leans forward with their head down, dreadlocks visible from beneath the hood, against a blue background. — © EASYdoesit
A person is enveloped in a large, layered white garment with visible seams, standing against a light, uniform background. The voluminous fabric extends widely, with only a small part of their face visible within the hood. — © EASYdoesit
Three people in light-colored outfits pose with a car against an orange background. A woman sits on the open trunk, while two men lean against or sit in front of the partially orange, silver, and black car. — © EASYdoesit
A group of eight smiling people, six men and two women, stand on a stage in front of a large green screen. One person in the center holds a green, giraffe-shaped trophy. — © EASYdoesit
An overhead shot of a studio production shows two people in light-colored outfits and one in an elaborate white garment on a white background, surrounded by numerous crew members and lighting equipment. — © EASYdoesit
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Behind the Scenes Video

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A young person with green leaves on their head looks to the right with a slight smile. The person is framed by ornate silver decorations against a red background. — © EASYdoesit

The campaign “How To Sell Used Online (Fast)” has won a Webby Award!

Congrats to everyone involved!!! The campaign “How To Sell Used Online (Fast)” has won a Webby Award. A fantastic collaboration with Kleinanzeigen, our friends at GUD.berlin, our amazing director Arrigo Reuss, and of course Netflix star Maximilian Mundt from “How to Sell Drugs Online (Fast)”.
A person in a fur coat and sunglasses rides a white horse against a blue sky, holding a ski pole. AI Artists at EASYdoesit — © EASYdoesit.

AI Artists at EASYdoesit

At EASYdoesit, we are steadily expanding AI as an integral part of our creative production process. Alongside classic video production and photography, we work with generative AI as a practical and artistic tool, supporting concept development, visual exploration, hybrid production workflows, and full-AI productions. Among the artists we represent are Caspar Jade, The Visiblemaker, Katrin Schlotterhose, Stefan Aberer, Morelyubovi, Beatrice von Winterfeldt and Allar Haltsonen. Together, our AI artists cover a broad range of styles and disciplines, from experimental image creation and digital art to production-ready AI visuals and hybrid film workflows. This diversity allows us to match the right talent to each project and to use AI where it truly adds creative value. We continue to grow this area carefully and deliberately, expanding our network, refining workflows, and exploring new possibilities at the intersection of AI, film, photography, and visual culture.
An excited man flies over a stadium, holding a smartphone. A bright yellow glow emanates from below him. for Mastercard and bet-at-home — © EASYdoesit.

Recent AI Production Highlights

Generative AI is no longer a future topic. At EASYdoesit, it is part of real productions under real conditions. Two recent projects show how we integrate AI meaningfully into commercial storytelling, not as a gimmick, but as a creative tool. Our conclusion: AI is not a replacement for filmmaking. It is a tool, one capable of unlocking entirely new forms of visual expression when guided by strong creative direction.